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We’re making waves with clean, healthy energy drinks that are better for you and the planet.
The essence of Bad Mermaid was born from an unexpected moment of inspiration. Founder Dan Dixon's son, Jaxon, who is on the autism spectrum and views the world with a unique and profound perspective, spontaneously exclaimed "Bad Mermaid!" during a morning gaming session before school. In that instant, Dan recognized the name as a perfect embodiment of the brand he and his partner were creating—one that celebrates unconventional thinking, honors the beauty of our oceans, and redefines refreshment by embracing bold, innovative paths.
This is where autism's pure perspective meets ocean conservation, where sustainable practices meet genuine energy, and where being different meets being better. In these waters, authenticity isn't just a word - it's the current that carries us forward.
Dan Dixon is a seasoned entrepreneur and business leader with over two decades of experience in brand development, operational management, and strategic innovation. As the Founder and CEO of Bad Mermaid Inc., he is revolutionizing the health beverage industry with a focus on sustainability and bold innovation. His career highlights include leading Cipresso Wines, establishing Crewners as California's highest-rated luxury barbershop, and managing diverse ventures in real estate and hospitality. Known for his visionary thinking, Dan excels in building brands, fostering client relationships, and driving growth across industries.
Alex Enriquez is the Chief Operating Officer of Bad Mermaid, bringing over a decade of professional experience to lead operations in the health and wellness beverage industry. His expertise in strategic planning, organizational development, and financial analysis was honed through roles such as Co-Founder of Crewners Barber Shop, where he successfully scaled operations and built a highly regarded brand, and his tenure at the County of Santa Clara. There, Alex held roles including Payment Processing Specialist and Senior Office Specialist, where he managed critical administrative functions, streamlined processes, and supported election operations. His leadership at Bad Mermaid focuses on innovation, sustainability, and delivering products that promote an energetic and healthy lifestyle.
Get to know our brand ambassador. This siren is beautiful with an edge and endlessly alluring.
Like the tide leaves its mark on the shoreline, Karen's journey has carved a unique path through the landscape of wellness and media. As Bad Mermaid's co-owner and Brand Ambassador, she navigates the currents between traditional success and deeper purpose.
The early waters of her career flowed through fitness modeling, where she made waves in health publications before the current pulled her into broader channels – national campaigns, television, and a landmark moment as Playmate of the Year in 1998. Interesting how life's currents shift: her voice found new depths in sports radio, while her pen charted courses through lifestyle columns.
Her presence rippled across the publishing world in unexpected ways. She became the first woman to grace Men's Fitness's cover. The disruption continued through Men's Journal (one of few solo female covers), while publications like Muscle & Fitness HERS, Ironman, Pro Source, and various lifestyle magazines carried her insights on health, beauty, and the art of vibrant living.
These days, Karen's journey has found its true bearing with Bad Mermaid, where she channels her vanguard wisdom into something deeper than surface level success. She shows us how exploring wellness from various angles can converge into a mission that nourishes not just bodies, but spirits.
Bring Bad Mermaid to your shelves.
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